Loved by Locals and Beginners Alike: The Ever-Expanding Appeal of Winter Niseko

The Niseko region of Hokkaido began attracting global attention in the early 2000s as a premier snow resort and has continued to see steady growth in visitor numbers since the pandemic. In Kutchan Town, total overnight stays in both 2023 and 2024 reached record highs. While international visitors account for approximately 70–80 percent of these stays, a growing number of Japanese travelers are also drawn to the area.
Winter, from December through March, marks Niseko’s peak season. Many visitors time their trips specifically for this period, with some choosing to stay for a month or longer. In this column, we explore the many facets of winter in Niseko, revealing an appeal that extends well beyond winter sports alone.

The winter season of 2025–26 is expected to be particularly favorable in terms of snowfall. According to forecasts from the Japan Meteorological Agency and insights from ski resort operators, La Niña–like conditions are likely to bring snowfall levels that are average to slightly above average along the Sea of Japan side of Hokkaido. Cold air has arrived earlier than usual, with high-quality snow already confirmed from the early part of the season.

Reflecting these promising conditions, tourism data also shows that overnight stays in Kutchan and Niseko are tracking at a pace exceeding the previous year. Strong demand remains evident, and Niseko’s popularity is set to continue through the coming season.

Niseko’s greatest natural asset is its world-renowned powder snow. With average annual snowfall exceeding 15 meters, the region is defined by its exceptionally dry and light snow quality. Beyond skiing and snowboarding, a wide range of snow activities is available both on and off the slopes, offering remarkable flexibility in how guests choose to spend their time.

These include snowmobile tours suitable even for beginners, snow rafting across open fields, snowshoe walks through pristine forests, and snow tubing designed for children. Such activities cater to families and group travelers alike, providing a rich selection of options for non-skiers as well. Niseko’s winter appeal lies not only in its slopes, but in the breadth of experiences made possible by its exceptional snow.

In winter, Niseko enjoys an abundant flow of fresh seafood sourced from across Hokkaido. Seasonal highlights typically include Pacific cod, Alaska pollock, oysters, herring, hairy crab, and cherry salmon. Pacific cod is prized for hot pot dishes and delicacies such as shirako, while oysters—particularly those from Akkeshi—are enjoyed grilled, simmered, or served raw. Hairy crab and herring feature prominently in local preparations, from simple salt-boiled dishes to traditional regional cuisine, reflecting Hokkaido’s rich culinary heritage.

These ingredients are showcased in popular winter fare such as seafood rice bowls, hot pots, and warming stews, all of which have become a staple of the après-ski dining experience. As temperatures drop, travelers naturally gravitate toward comforting, heat-retaining dishes. This harmony between seasonal climate and local cuisine may well be one of the elements that elevates the overall satisfaction of a winter journey to Niseko.